Friday, January 27, 2017

WIN/Gallup International’s global survey shows three in five willing to fight for their country



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A global survey from WIN/Gallup International, the world’s leading association in market research and polling shows that 61% of those polled across 64 countries would be willing to fight for their country, while 27% would not.  
However, there are significant differences by region.  Willingness to fight is highest in the M.E.N.A. region (83%) while it is lowest in Western Europe (25%). 
A history of those countries in recent conflict provides an interesting comparison.  The Japanese (11%) are the least likely of 64 countries polled to be willing to fight for their country.  Results from Germany are very similar – 13% willing to fight.  By comparison these numbers more than double in the UK (27%) and France (29%).
A majority (52%) of women surveyed across the globe said they would be willing to fight (vs. 67%) among men. Those aged 18-34 years (66%) are the most willing.  Of the variety of religious denominations covered in the survey we see those Muslims (78%) are most willing to fight for their country.
Jean-Marc Leger, President of WIN/Gallup International Association, said: “One hundred years on from the start of the First Great War we find that 61% of the world’s citizens are willing to fight for their country.   However, the true story is in the regional comparison and in a time of such turmoil in the Middle East it is noticeable that willingness to fight is highest in the MENA region.

Methodology:
The WIN/Gallup International Survey is an annual tradition initiated by and designed under the chairmanship of Dr. George Gallup in 1977. It is conducted every year since then. This year it was carried out by the WIN/Gallup International Association in 64 countries around the world.
Sample Size and Mode of Field Work:
A total of 62,398 persons were interviewed globally. In each country a representative sample of around 1000 men and women was interviewed either face to face (30 countries; n=32258), via telephone (12 countries; n=9784) or online (22 countries; n=20356). Details are attached. The field work was conducted during September 2014 - December 2014. The margin of error for the survey is between 2.14 and 4.45 +3-5% at 95% confidence level.
The global average has been computed according to the share of the covered adult population of the surveyed countries.
About the WIN/Gallup International survey:
WIN/Gallup International is the leading association in market research and polling and is made up of the 75 largest independent market research and polling firms in their respective countries with combined revenue of over €500 million and covering 95% of the world’s market.
For more than 60 years WIN/Gallup International Members have demonstrated their expert ability to conduct multi-country surveys on a comparable basis and deliver the highest quality. Their Members are leading national institutes with a profound local knowledge of research methods and techniques, statistical sources, customs and culture differences of its own country and carefully selected by the Association Board. The accumulated expertise of the Association is formidable with internationally renowned experts in virtually all fields and sectors. With only one Member agency per country, Members work together on a daily basis to share knowledge, new research techniques and tools, as well as to provide the most appropriate solutions to international research projects and service our clients to the best of our abilities. Through the Association, the Members are at the leading edge of technical and methodological developments, which have impacted on not only the research industry but also the whole commercial world.

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